Small sparks.Serious play.

A Toronto company that builds, owns and operates consumer apps in games and sport improvement. Small bets, tested fast. The winners get years of focus.

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GamesSport improvementOwned and operatedToronto, Canada

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01Portfolio

A few apps people love. Each one built, owned and run in-house.

Every app carries its own brand and its own players. Microspark Labs is the company behind them, holding the product, the code, the data and the long-term plan.

01 SwingoGolf · Sport improvement

Swingo

An AI golf swing coach. Film one swing, get a score and the one thing to fix next. Built for players who already pay to get better.

Visit Swingo

02 In the labIn testing

Next spark

In testing now, on the same playbook: launch small, learn from real players, then decide.

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02About

We build apps to own, not to rent out. Every one is ours to launch, run and grow.

Each product starts as a small, low-cost test with real players. We only scale what the numbers back, so the portfolio grows on evidence, not hope.

01Approach

Small bets first

Launch lean, measure early, cut fast. Capital follows proof.

02Focus

Games and sport

Two categories with daily habits, loyal players and proven ways to earn.

03Ownership

Everything in-house

Brand, product, code and data. Every app is ours, end to end.

03How we work

Spark. Test. Scale.

A simple, repeatable way to build a portfolio: try lots of small ideas, let real players pick, then go all in on the few that catch.

01Spark

Start small

We prototype lots of small ideas, fast and cheap. Most never leave the lab, and that is the point.

02Test

Let players decide

Each idea meets real players early. We watch retention and engagement, not opinions, and cut what does not catch.

03Scale

Back what catches

The few with real pull get the whole team, real investment and years of focus.

04Philosophy

We look for the small idea with a big pull.

We would rather run a few apps people love than dozens they forget. So we test early, cut fast and put everything behind the ones that catch. Growth players choose compounds. Growth we buy does not.

05Contact

Interested in what we are building?

Investors and acquirers

Let’s talk numbers

We are happy to share where the portfolio is heading and what the data says so far.

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Press and partners

Working on a story?

For press, media or partnership requests, write to us and we will reply quickly.

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